I had a thought over on one of the riovolution posts of that sort to really poke fun at iPods; take one of their classic commercials (with the bright background and a sillouhette dancing with the white headphones) and after a few seconds just stop, the sillouhette looks, puzzled, at their iPod, and then it starts back up and they try and get back into the music. Then a nice splash screen showing the Karma with a voiceover saying something along the lines of "Gaps ruin the music" or something kinda intruiging like that....

But, ya know, with the way Rio advertises we'd never see anything like that, eh peter?