Quote:
You get a cell phone. Some charity gets 10k. and Yahoo gets a tax deduction.

Well, the contest is about "social issues that matter", so having the cash go to a charity is, IMHO, in-line with the theme of the contest. And, before I get cynical about Yahoo getting the tax-break, I'd want to find out if Yahoo donates the money in Yahoo's name, or in the winner's name, in which case the winner gets a cell phone, and a tax deduction, while the charity gets 10k, and Yahoo gets publicity, a bunch of crappy camera-phone pictures to wade through, and little else. (The rules just say "from the Sponsor", but don't specify on who's behalf the donation is being made on.)