I mean, you'd think I'd know of more than one person getting one.

Hmmm... not necessarily. Let's do the math.

US population =~300,000,000. Let's say that Nielson feels that they need to sample 10,000 people to get a valid reading.

That means that only 1 in 30,000 people is being sampled.

Your home town of San Carlos has about 28,000 people in it, and the average household size in San Carlos is 2.94 people, meaning that San Carlos would qualify for about a third of one Nielson respondent. Chances are you knew the only one in town.

tanstaafl.