Quote:
http://www.apple.com/hotnews/openiphoneletter/

$100 Apple credit to all early iPhone buyers. Glad they did something, though a shame though that it was reactionary to the bad press about the cut.

They're not refunding you the money though. They're just giving you store credit so you can buy more Apple items. It is likely that you'll buy something that costs more than $100 as well.

Nintendo got fined ages ago for doing price fixing. Their punishment was to send everybody a small value voucher so you could buy more Nintendo games/equipment. Big punishment that...

iPhone for $599! $100 worth of accessories included!

The letter implies that the decision to reduce the price was made nearly on the spot but I don't see how they can do that without significant planning.