If this helps, I bit the bullet and replaced my 360 with one of the newest models, specifically because of the fan noise issue. I'm quite happy with the amount of fan noise on the new model; now I can hear myself think when I'm playing a game. I still don't use the 360 for media playing though, since the PS3 has been better at that task historically. I haven't really tried the 360 for media playing since the recent UI upgrade which included a bunch of media enhancements.