Exactly. As for me, I'd prefer to have the one that most people don't know about, which also happens to greatly surpass anything that's out now. Why, earlier today I wowed someone yet again at work with it (in its brand new Home Dock by Mark Lord). I was even nice enough to mention that although it's been EOLed, that there are other similar, albeit not nearly as good, car based mp3 players out there.
Perhaps when car mp3 players become more common, people will compare the empeg to whatever is on top at the time. But I for one hope that day does not come quickly. Few things top the joy of seeing a stranger who just has to ask, "What is THAT thing?"